ASTROS
Packaging Redesign
The Brief:
In a galaxy far far away… a new packaging design was created for the brand Cadbury’s Astros – rainbow-coated, chocolate wafer balls inspired by asteroids and the galaxy. The brief was to create a limited-edition, reusable packaging design for Astros, which stood out on the shelves and was more appealing to children.
The Solution:
As kids grow, so does their curiosity and sensory inputs. Colour, shapes and movements all play a role in how they play, imagine and understand the world around them.
Inspired by Astros’ galactic theme, this creative packaging takes the form of a UFO spaceship, transforming the box into a playful and reusable spinning-top toy.
Four illustrated alien characters and a reusable opening where created for children to create their own space adventures and ensure all Astros (and aliens) remained inside the cabin. The sustainable packaging enhanced brand storytelling and product appeal from children and parents alike.
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