JUST ONE MORE
Brand Awareness
The Brief:
Reboost is a South Africa energy drink brand, but in a competitive market our challenge was to distinguish the brand on shelves and immerse gamers into an energy-fueled experience. As a team, we designed the packaging and a launch of a dynamic campaign for Reboost Energy Drink’s new ‘Fantasy Fusion’ series flavours: ‘Kiwi and Mango’ and ‘Dragon Fruit, Passion Fruit and Mango’ towards gamers.
The Solution:
Gamers don’t just play for entertainment, they play to escape reality, wanting to play just one game for freedom, competition and creativity, all powered by energy drinks.
The ‘Just One More’ campaign is rooted in the universal gaming truth: the urge to play just a one game and grab just one more energy drink, encouraging gamers to not be ashamed of their cravings, but to own them.
Through bold visuals, playful storytelling and an interactive, multi-channel brand experience – including print adverts to social content, an AR game and live event – the campaign positioned Reboost as more than just an energy drink, but the fuel and reward to have just one more, because when you’re in the zone, one is never enough.
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